Technology enhances our lives in new and once-unimaginable ways. The real estate business is one that’s benefited from some of these technological advances, as our needs and priorities have changed during the last decade. Here are some of the most important emerging trends in real estate technology today:
Artificial Intelligence
Artificial intelligence (AI) is the backbone of the most common technology we use today. AI powers everything from simple calculators to smartphones and tablets. Some of how artificial intelligence is making waves in modern real estate is with communication between clients and professionals. These tools aid in more effective communication between agents, buyers, sellers and other agents looking to efficiently communicate during various times or availability.
Virtualization
Virtual reality has been an essential tool for real estate in the last few years. With increasing concern and awareness of health and safety, virtual tours have become a mainstay in the industry. While many virtual tours are videos—either taken by agents themselves or produced by marketing studios—virtual reality technology has made it possible for potential buyers to navigate a property from their own home. Even live video conferencing is an example of virtualization being used in real estate, from Zoom calls with clients to larger presentations on social media.
Augmented Reality
While augmented reality has seen the biggest increase in the design world, it is continuing to increase in popularity in the real estate sector overall. Augmented reality tech allows you to experience a virtual setting and interact with it dynamically. For example, interior designers and clients alike can use augmented reality tools to test new paint colors or visualize renovations before they happen. Home builders can build a virtual custom home with client input in real-time. Augmented reality is another tech trend making real estate more efficient and more effective for everyone involved.
About the Author
Wendy Wiegand
As a premier real estate agent in Carlsbad, I’m here to provide you with all the resources and information you need to buy or sell real estate. I work with buyers and sellers in Carlsbad, Encinitas, Oceanside, San Marcos, Vista and the surrounding areas and I’ve had extensive training in the latest real estate marketing strategies. I’m confident that I can offer you knowledge and tools most other agents can’t.
I believe in service, both to my clients and our community. When working with clients, you can be assured I am focused on providing the most comprehensive and dedicated effort so that you can achieve the best results possible when buying or selling real estate. I am also deeply involved in serving our community, as you and I all call it home. I have been a member of Rotary since 2003, have been an active member of the Carlsbad Chamber of Commerce since 2006, and serve on the board of the Agua Hedionda Lagoon Foundation. Perhaps my even deeper service to my clients and our community is Wiegand Realty’s participation in Business for a Cause.
Contact me so I can keep you updated on the latest real estate activities in our community and answer any questions you may have.
Thanks and I look forward to assisting in all of your real estate needs!
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